Empowering Judo Clubs in Wales Through Social Media

At Welsh Judo, we are committed to supporting our affiliated clubs in building strong, visible, and connected communities. One of the most effective ways to achieve this in today’s digital world is through social media.

Across Wales, judo clubs are doing incredible work — developing athletes, fostering lifelong values, and strengthening communities. Social media allows us to showcase these efforts, attract new members, and inspire the next generation of judoka.

Why Social Media Matters

Social media platforms such as Facebook, Instagram, TikTok, and X (formerly Twitter) are powerful tools for communication and promotion. When used well, they help clubs:

• Increase visibility in their local community and beyond
• Promote upcoming events, such as grading dates, open days, and competitions
• Celebrate member achievements, from beginner belts to podium finishes
• Enhance community engagement, including parents, schools, and local partners
• Strengthen the identity of Welsh judo, with bilingual and culturally relevant content

Getting Started: Platforms That Work

We encourage clubs to consider the following platforms as a great starting point!

• Facebook – Ideal for club updates, community interaction, and events.
• Instagram – Great for sharing visual content such as training clips, posters, and competition highlights.

What to post

Consistent, engaging content helps clubs stay connected with current members and reach potential new ones. The guide at the bottom of the blog will give you some further ideas, but as ideas go, these could include:

• Photos and videos from training or events
• Short technique demonstrations
• Member spotlights and success stories
• Notices about upcoming sessions, gradings, and competitions
• Cultural content, including posts in both Welsh and English

Tips for Success

• Be consistent – Aim for regular posting (2–3 times per week is a great start).
• Reels get great engagement levels!
• Engage your audience – Respond to comments and messages, and encourage members to share your posts.
• Use relevant hashtags – #WelshJudo and location-based tags help improve reach.
• Tag @WelshJudo – We’ll amplify your content when we can, helping to increase visibility across the community.

Level Up!

Creating content consistently can be a challenge, but we’ve got you covered! Why not use our templates to help transform your social media pages?

A5 FLYERS – Canva users: Download here

INSTAGRAM GRIDS – Canva users: Download here

For instructions how to download in Canva: click here. For PDF versions below. Please click the download button, save and use how you wish.

Ready to take your judo club’s social media to the next level? check out this simple social media guide, complete with ‘how to’ run Facebook and Google adverts